Paolo Ciferri

ASP Vision

New ASP CEO Paul Speaker Outlines Vision

·      New CEO in Paul Speaker

·      2013 key year for data collection on multiple fronts

·      Three pronged approach

1.)  Improving fan experience

2.)  Increasing professionalism

3.)  Developing more effective broadcasting initiative

·      Recognition of wave quality and “Drama in the water”

·      Need to involve professionalism within and outside the spor.

Ie. Major players in the technology and media worlds

·      More involvement of non-endemic sponsors

·      Possibility of major broadcasting deals to make sure of a premium global experience

·      Change in employee and athlete policies

How Pro Surfing Was Sold

·      ZoSea media

·      Involving other sports and entertainment such as skate, music, moto, and art

·      New pension plan along with more prize money

·      View of the new ASP being a sport.

·      Approach the league as “a global centralized sports league”

·      Essential for people in ASP and people being welcomed in to view surfing as one of the premier global sports in the world

·      The new ASP will be a business “Centralized broadcast, centralized management, centralized sponsorship,” 

·      Women’s side will benefit as well. Women’s surfing attracts brands that men’s does not.

·      New viewing system for fans such as online streaming or digital, linear television.

·      Change “bro-cast to broadcast,” changing the announcers for the streams

·      They will center the product around “the best surfers and the best waves,” meaning that the tour will not go to cities to increase attendance but lower the quality of the waves.

·      Help of billionaire Dirk Ziff whose involvement has been noted at 20 to 30 million

·      97% of NFL fans never played in a football game. Same could happen in surfing

·      Kelly Slater key for the future of the ASP