- Image Issues
- July, 2013: Fan Riots at Huntington Beach
- August, 2013: Jamie O'Brien punches Ricardo Dos Santos
- 2011: Sunny Garcia puts local man into headlock
- 2012: Anthony Ruffo sentenced to two years in prison for dealing, using meth
- March: Slater refers to drug use as rampant, but later corrected himsel
- If surfers are to be the selling point for TV deals, ASP needs to be airtight
- Downsizing from sponsors
- February: Quiksilver cuts surfers, staff
- November, 2012: Nike-sponsored surfers move to Hurley, leave Lowers Pro
- March: ASP forced to cancel event for 2013 without title sponsor
- Event costs have gone down from $3,000,000 to $1,000,000; but is that enough?
- Fit on Television
- Events subject to cancellation due to weather
- Doesn't easily work in a one-hour timeslot
- Recap programs-by then, event has already happened, will people still watch?
- Works with the Olympics because it's an established brand, may not work with ASP
- With events all over the world, tough to get concentrated ratings
- ideally, would want something similar to EPL, but brand not as established
- Lack of participation
- Speaker loves to throw out 100 million surfers worldwide, 97% of NFL fans never played football, but football is more accessible
- Indoor surfing parks, motorized boards, etc are all ways to increase involvement, but these alternatives face significant blow back from traditionalists
- Accessibility of events
- NY, Huntington Beach, San Francisco events popular, but the surf is often below standard
- Events in Hawaii, Fiji, Indonesia, etc have great surf, but attendance/opportunity to involve sponsors isn't as high
- how do you balance it?
- Women in Surfing
- 22,000 signatures against Roxy's "All Sex, No Surf" ads; execs refused to meet with Cori Schumacher
- Not many women who are big wave surfers because the money is not there, physical barrier
- not worth the risk
- Journal of Strength and Conditioning: women “are not physiologically capable of performing some explosive movements equal to their male counterparts even in a relative manner”
- less participants, farther spread out; budget isn't there to "close the gap"
- Selling sex vs. the athletes
- “sexy images of female athletes may make that woman a bigger celebrity but they don’t translate into a deeper interest in their sport.”
Thursday, November 7, 2013
Challenges Facing the ASP World Tour
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