Sponsorships and Financials
The new ASP
World Tour infrastructure will be designed to meet the Global Sports League
model (management, sponsorship, and broadcasting rights will now be
centralized).
ESPN, YouTube,
and Facebook partnerships are the first national and global media deals in
surfing history.
ESPN deal is for
three years (allows fans to watch highlights immediately after events)
(Document below
contains past CFB TV deals, which a much lengthier).
Past TV Concerns:
A multi-day weather dependent sport
(bowling has more TV coverage).
Doesn’t fit nicely into a 1-hour TV
event.
However, Speaker says more than 100
million global fans either surf or watch pro surfing.
YouTube channel
via ASP website will provide fans with 3,000 hours of content (26 live streamed
events)
Surfing
fans use social media more than any other sports fans.
The individual nature of surfing makes it tough to sell, so
the goal is to sell the surfer’s stories.
Past
image problems (fights, arrests, death due to drug overdose)
Quiksilver reduced sponsorship (cuts?), Nike canceled an
event. New York debacle, or so-called debacle.
NY was considered a success yet the
event never really took place (sad that’s how bad this has become)
-Weather
challenges
“Not all surf brands enjoyed the promised
revolution. Billabong and Quiksilver raised their green flags, while Vans and
Rip Curl showed the red card.”
(((((The global
research firm Repucom recently found surfer fans are the number one sports fans
for sponsor consideration and loyalty in the U.S.)))))
Want to sell the surfers’ stories – how easy will they be to
follow with all these widespread events?
New ownership for the first time in 30 years
Is there a lack of transparency? Is what should be
accessible not accessible? Is there a clear vision for the future other than
simply having a deal?
More brands that target women than men, so how do they
better advertise for men?
The other hot-button topic surrounding 2014 and
beyond is whether taking surfing mainstream will see the Tour back on city
beaches, in shitty surf. So far, no one has got rich holding surf contests in
the tropics. “The product itself will revolve around the best surfers and the
best waves,” says Speaker using a familiar catchphrase, “and that’s the
Commissioner’s part of it. We’ll make sure the broadcast is best of class and the
interaction with fans is best of class and we’ll never sacrifice any of that
for bad waves.” HHHMMMMMMMMMM
Per ASP World Tour 2014 website:
Sponsorship Marketing and Media Opportunities include:
Tour-Wide
Presenting
Category
Exclusives
Regional
Partners
Event
Title Packages
Dirk Ziff’s
involvement?
Bankrolling
25 million over 3 years. Can the ASP monetize the sport in that time?
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